When is showing your tits ever not worth it? really?

So I'm in a bit of a quandary over Boobquake. I'm just not sure it was a success. I mean, we had a ton of fun - we did - hanging out at Lee Harvey's in our cleavage-revealing tops and talking about our boobs. But the earth did not shake. I guess the up-side is that we proved that Iranian clerics know nada about anything - esp. geology and plate tectonics. So we win. But had the earth moved, I'd have been so impressed that we did that.