This morning the pledge drive began. And my mind shifted immediately to the analysis mode I adopt... how is the drive going? What have they changed? What philosophy have they adopted? What news events will drive success or struggle?
Yes, it's true. I have been faithfully listening through the pledge drives for 22 years and I actually have a goal to one day consult with NPR stations on how to make their drives better. It's a vision, really. 'Course it helps that I have a friend at the Corporation for Public Broadcasting. Makes me feel like I could actually get an audience and be taken seriously.
My addiction to NPR is a cornerstone of my identity. I like being in the know. And I love it when my friends and I get together and we're all referencing the same stories we heard on the radio.
Anyway... don't fret if you hate pledge drives. They are almost over before they ever get on the air. The poor staff deals with them for weeks, nay months, before they even begin.
It will all be over soon. Trust me.
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